DETROIT — Ford Motor Co. final week requested President Donald Trump to adjust to its guidelines by carrying a face masks and different protecting tools all through his go to to a Michigan plant constructing ventilators.
He chose not to, apart from a quick behind-the-scenes tour, however the automaker was prepared if he did.
Within the days main as much as the presidential go to, Ford scrambled to arrange a one-off face defend particularly for Trump. A member of the automaker’s D-Ford design team mocked up numerous particular defend designs in his private store: one that includes a blue band with the presidential seal and “President of the USA” stamped within the center, one other with a easy crimson, white and blue background with the phrases “United States of America.”
Ford in the end selected one other design: The phrases “Commander-in-Chief” over a navy blue background, flanked by two Ford Blue Oval logos and accented by crimson stripes and white stars. It was made with the identical rubber door-seal gasket tube and plastic clips used on Ford’s common shields, produced at a close-by facility in southeast Michigan.
The plan, had the president acquiesced, was to current him with the defend and a standard-issue white face masks bearing the Ford brand that he would put on during his go to. That by no means occurred, though Trump did don a navy masks with the presidential seal for a quick non-public tour of three supercars.
The particular defend manufacturing underscores the trouble Ford undertook to welcome a president with whom it is had a rocky relationship prior to now, and to persuade him to don protecting tools that he thus far has shunned.
Ford marked the go to by updating the faces of staff’ social distancing watches, which beep when two of them come too shut to one another, with the presidential seal for the day.
It additionally commissioned two leather-based bomber jackets — one black and one brown — that it gave the president. One aspect of the chest featured a patch with Trump’s title and title, whereas the opposite aspect featured the presidential seal, Ford’s Blue Oval brand and a Venture Apollo patch. Venture Apollo is Ford’s code-name for its effort to fabricate medical tools.
The automaker additionally arrange a camera-ready show of 14 Fords and Lincolns, together with its F-150 EV prototype, the 10 millionth Mustang and a Transit van used as a cell coronavirus take a look at lab.
On the request of the White Home, Ford additionally assembled three GT supercars — one from every technology — after advisers talked about that Trump had watched the movie Ford v. Ferrari and needed to see the automobile that received the 24 Hours of Le Mans race in 1966.
Ford additionally displayed a Mannequin A-E ventilator, encased in glass, for a photo-op close to the tip of Trump’s go to. The president stood instantly behind it, flanked by Ford Govt Chairman Invoice Ford, CEO Jim Hackett, Vice President of Enterprise Product Line Administration Jim Baumbick and an official from GE Healthcare. The president was the one one of many 5 who wasn’t carrying a masks.