Ford continues its run of firing submitting to trademark the names of nationwide parks for doable use on its automobiles. Following its submissions for marks equivalent to Massive Bend and Badlands—that are among the many anticipated trims for each the 2021 Bronco and the 2021 Bronco Sport—the Blue Oval lately filed for the Everglades identify with the United States Patent and Trademark Office. What precisely Ford plans to do with the Everglades identify is unknown. That mentioned, the submitting does checklist the corporate’s need to make use of it for, “[m]otor automobiles, particularly, vehicles, pick-up vehicles, electrical automobiles, sport-utility automobiles, off-road automobiles, and their structural components. “
Admittedly, that is a relatively broad assertion. Nonetheless, the inclusion of “electrical” and “off-road automobiles” is relatively telling, and will portend the identify getting used on battery-powered, off-road-oriented variations of Ford’s vehicles and SUVs, together with the forthcoming Bronco. The truth is, it is possible the mark will first discover its approach to the upcoming battery-electric Ford F-150 pickup truck. Whether or not the Everglades package finally falls extra alongside the traces of the F-150 Raptor or the F-250 and F-350 Super Duty Tremor fashions stays to be seen.
It is also doable Ford filed the trademark for the Everglades identify merely for no purpose aside from it may. Corporations routinely apply for marks for potential future use or as a way to keep away from a competitor scooping up a reputation. However, we’re hopeful Ford’s newest trademark utility previews the corporate’s plans to deliver EV tech to the off-road-oriented truck and SUV market.