Hyundai is creating a trio of next-generation electrical automobiles, every with its personal distinctive fashion, on the corporate’s new modular EV-specific platform.
Two of these new electrical Hyundai fashions have already been previewed by concept automobiles, specifically the 45 and the Prophecy. The third EV mannequin might be reportedly proven in idea type subsequent yr, additional demonstrating the pliability of Hyundai’s new Electrical International Modular Platform (E-GMP).
The upcoming Hyundai 45 will change into the corporate’s first standalone electrical mannequin and can sit above the Kona Electrical within the vary. The mannequin, which has already been spied testing in Europe, will carefully comply with the boxy retro strains of the 2019 idea automotive.
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The Hyundai Prophecy takes a really completely different, extra highly effective design strategy, with the corporate at the moment finalizing the styling of the manufacturing model. This mannequin will ultimately morph into Hyundai’s reply to the Tesla Mannequin 3.
Speaking to Autocar, Hyundai’s head of design SanYup Lee mentioned: “The brand new EV structure provides us an extended wheelbase and a flat ground, and we’re experimenting with distinctive USPs and the way we are going to stretch it [for various vehicles]. The 45 is extra SUV-style and the Prophecy is the future [saloon] proposal. The third one is extra of the house idea: the large one.”
Hyundai is eager to keep away from the “Russian-doll” impact with the design language of its future automobiles, aiming as an alternative to supply a extra numerous mannequin lineup.
“It’s about unexpectedness,” says Lee. “Our design philosophy begins with sensuous sportiness. Hyundai is understood for worth for cash, however this isn’t sufficient. Sensuous sportiness provides much more emotional worth to the automobile. Folks have completely different existence, and we wish to have design tailored to those different lifestyles. Wanting on the 45 and Prophecy reveals our design spectrum.”
To realize the required model unity throughout its vary, Hyundai will as an alternative give attention to the finer design particulars.
“The standard factor is to have the identical grille or headlamp form,” Lee provides. “This isn’t the place we wish to create model consistency. We wish to create it within the particulars – for instance, gentle particulars. Once you have a look at the 45 and Prophecy, they each have pixel lamps, a collection of tiny LEDs that may be animated.”