PSA Says Its Brands Are Free To Choose Their Own Electrification Strategies



The PSA Group is pleased to let its particular person manufacturers pursue their electrification plans within the ways in which they see greatest match.

In response to the corporate’s director of low-emission automobiles, Anne-Lise Richard, manufacturers equivalent to DS, Peugeot, and Vauxhall/Opel have the choice of whether or not they wish to pursue hybrid or all-electric variations of their fashions, particularly their C-segment vehicles.

“Inside PSA, the C-segment vehicles could be produced in two platforms, both eCMP or EMP2, so these manufacturers may have the selection of going full-electric or plug-in hybrid,” Richard instructed Autocar. “It’s extra of a model determination to decide on which is one of the best one.”

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Richard added that automobiles competing within the C-segment are nicely suited to each hybrid and electrical powertrains.

“The C-segment is admittedly within the center. It might have many profiles: typically it’s the one automobile [in the household], typically not. Presently, each EVs and plug-in hybrids are suited [to the segment] and will discover clients.”

Some of the vital C-segment vehicles from the PSA Group would be the next-generation Peugeot 308, tipped to launch in 2022. This new mannequin will trip on an up to date model of the automobile’s present EMP2 platform and be bought with not less than two plug-in hybrid choices.

By comparability, Citroen is anticipated to promote its upcoming all-new C-segment car in all-electric guise, alongside extra conventional petrol and diesel choices.

Richard commented that “there’s room for smaller vehicles [A-segment models] to be electrified”, however admitted it’s tough to strike the fitting steadiness between value and vary.



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