The short, failed existence of Edsel


edsel
The Edsel’s controversial ‘horse-collar’ grille

No automotive nameplate evokes such visions of abject failure as Edsel, the Ford midrange model that turned synonymous with awkward styling, poor high quality and over-the-top advertising. 

This 30-minute video introduced by Ruairidh MacVeigh, tells the story of Edsel, from its planning levels to its unseemly demise after simply 4 mannequin years.  Along with his cultured British accent, MacVeigh presents an in-depth examination of the model and why it crashed and burned so miserably, and value Ford Motor Firm an absolute fortune in losses.  

Edsel followers and collectors, and
there are fairly a number of of you on the market, would possibly fault the unrelentingly detrimental
tone of this video, titled “The
Brief-Lived and Costly Story of Ford’s Edsel,” though the
primary information are exhausting to dispute.  There
are some historic glitches within the presentation, corresponding to stating the
Austin America from the UK as a compact chief of the period, regardless of its not
being produced till a decade later.

The interval movie clips and
photographs are enjoyable to see, though generally repetitious. MacVeigh is scrupulous
in crediting the place the clips and footage originated, a rarity in on-line video
displays.

There’s some fascinating data in right here.  Similar to – and that is true – when Edsel ran a weird promotion through which anybody taking a take a look at drive could be entered in a contest to win a stay pony.  About 1,000 ponies had been delivered to sellers nationwide.

There have been few takers, and the Edsel dealerships
discovered themselves saddled with the duty of caring for the undesirable ponies.  They had been ultimately shipped again to
Michigan.

Bizarre stuff, however simply a part of the story of the
failed Ford with the horse-collar grille.





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