Honda says Sayonara to the Civic, again


The Civic could also be a Honda hero within the U.S., however within the automaker’s house market, it is extra of a zero.

In actual fact, the Civic sedan is such a sluggish vendor in Japan, Honda Motor Co. has determined to finish native manufacturing and gross sales of the automotive, after a short-lived, a lot ballyhooed revival of the nameplate.

Honda first stopped promoting the Civic sedan in Japan in 2010, as the corporate shifted towards smaller rides for the home market. However with the Civic’s aggressively styled 2017 redesign, Honda thought it had such a very good automotive that it may make a run at a reintroduction.

Honda thought fallacious. It turned out that even the Civic — a legendary franchise that made Honda a family title worldwide — is now out of sync with the market the place it originated.

In Japan, sedans are broadly spurned, and the mantra stays “small is gorgeous.”



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