The Yaris simply cannot catch a break. Final 12 months it was reported that the hatchback version would be discontinued for the U.S. market. That proved type of true, because the Toyota-designed Yaris was axed however changed by a rebadged Mazda2 hatch. However now your entire subcompact automobile line, which launched stateside in 2006, is being discontinued.
“The Yaris sedan and Yaris hatchback is not going to be obtainable for model-year 2021,” a Toyota spokesperson confirmed in an emailed assertion. “Mannequin-year 2020 would be the final 12 months for Yaris. June 2020 would be the final month of manufacturing for the Yaris sedan and Yaris hatchback for the U.S. They’ll proceed to be on sale by way of the summer time and into the autumn relying on promote down.”
One mannequin 12 months is an awfully quick run for a “new” automobile just like the 2020 Yaris hatchback, however we do not think about Toyota spent an excessive amount of cash on the changeover given its near-identical inside and exterior to the Mazda2. Even the—ahem—distinctive entrance finish already existed and was cribbed from the Mazda-based Yaris sedan (previously generally known as the Scion iA and Yaris iA).
That half-hearted effort is reflective of the subcompact’s gross sales, which have been trending downward for the previous few years. Via the primary quarter of 2020, Yaris gross sales had been down 69.four p.c from the identical interval a 12 months prior. The automaker has additionally spent little or no on advertising currently for its smallest providing.
Bear in mind when the second-gen Yaris launched again in 2012? Toyota produced a hilarious sequence of adverts across the surprisingly trustworthy tagline “It’s a car. “ The model acknowledged the mannequin’s basic-transportation nature and owned it in an unconventional means, and it labored on the time as a result of that is precisely what many drivers had been on the lookout for. However once you’re promoting lower than 22,000 automobiles per 12 months—fewer than the variety of Corollas Toyota strikes in a mean month—we suppose humorous, self-aware advert campaigns aren’t well worth the funding.
Although the Toyota Yaris title departs from the U.S. lineup, the worldwide Yaris will keep it up in different markets. There’s additionally a Yaris-based crossover deliberate for Europe, but it surely’s unknown if that automobile may come right here to fill Toyota’s subcompact hole. The one we’re most enthusiastic about is the Toyota GR Yaris, a particular version sizzling hatch with 268 hp on faucet from a turbocharged 1.6-liter three-cylinder and all-wheel drive with variable torque splitting functionality. It is a homologation particular constructed so Toyota can go rally racing, however that does not make us need it any much less. How about sending just a few our means as a comfort prize, Toyota?