Whereas Ford engineers had been arduous at work creating the all-new Mustang Mach 1, the carmaker’s design exec Dave Mahoney and his workforce of graphic designers had been attempting to determine what to do with the emblem.
Ultimately, they drew inspiration from their design colleagues and got here up with a bolder sans-serif font for a extra trendy look. In the meantime, the playful letter styling with the downsized lowercase “h” served as a nod to the unique.
“From a model standpoint, that classic Mach 1 emblem has such a traditional look, there was rather a lot we didn’t need to lose,” acknowledged Mahoney. “The distinctive letters, the define – it was vital to maintain these options. What we did do is make it extra trendy, which actually fits the brand new automobile.”
Learn Additionally: 2021 Ford Mustang Mach 1 Is Back, Combines 480 HP V8 With Shelby GT350 Goodies
Ford positioned this updated logo in varied locations on the automobile, reminiscent of on the hood stripe, entrance fenders, rear applique, strut tower brace beneath the hood, door sills, digital instrument cluster and middle stack. The brand may also be seen on the sprint subsequent to each Mach 1’s distinctive identification quantity.
“When a nameplate like a Mach 1 comes again, you’ll want to play up the heritage, however we didn’t need this to be a retro badge,” added Ford’s chief designer Dean Carbis. “We wished it to be trendy, whereas nonetheless calling again to the unique. I believe the workforce nailed it.”
Seems apart, Ford claims that the Mach 1 boasts 22% extra downforce than a regular Mustang GT with a Efficiency Pack Stage 1, whereas the Dealing with Bundle will increase downforce by 150%. As for energy, its naturally aspirated 5.0-liter V8 produces 480 horses and 420 lb-ft (569 Nm) of torque.
Ford’s all-new 2021 restricted version Mustang Mach 1 will arrive in dealerships subsequent spring.