Lincoln is abandoning the sedan phase as the corporate has confirmed the Continental will exit manufacturing later this 12 months.
In an announcement obtained by The Detroit News, Lincoln spokesperson Angie Kozleski mentioned “Lincoln is investing in development segments and the model will characteristic a full portfolio of SUVs, together with a fully-electric car sooner or later.”
Nevertheless, she famous the “full-size premium sedan phase continues to say no within the U.S.” Consequently, Lincoln will cease constructing the Continental on the finish of the 12 months.
Additionally Learn: Two New Electric Crossovers Could Doom The Lincoln Continental In America
Lincoln brought back the Continental in 2016 after an absence of greater than a decade. Whereas the mannequin initially attracted numerous consideration, that didn’t translate into sturdy gross sales.
U.S. gross sales peaked in 2017 at 12,012 models, however dropped to just 6,586 units final 12 months. Lincoln was on monitor to promote even much less in 2020, and that was earlier than the coronavirus hit.
Lincoln’s determination to kill the Continental in all probability shouldn’t come as a lot of a shock, though the corporate had mentioned they have been dedicated to sedans. In fact, the alternative is true as Lincoln might be and not using a sedan because the MKZ was also killed earlier this year.
The technique echoes Ford’s method in North America because the Blue Oval bloodbath resulted within the deaths of the Fusion, Fiesta and Taurus. That being mentioned, Lincoln’s determination is efficient globally.
Getting again to the way forward for Lincoln, Kozleski mentioned the corporate may have “extra information to share later this 12 months.” Nothing is official, however we’ll seemingly be taught extra about Lincoln’s electrical crossover which is slated to reach in late 2021 or early 2022.