FCA Says Electrification Is The Future Of Performance


Mere hours after Fiat Chrysler Vehicles (FCA) unveiled a number of potent new efficiency fashions from Dodge, the automaker has admitted that electrification is the way forward for efficiency.

Throughout an interview with Motor1, FCA North America Head of Passenger Automobiles Tim Kuniskis admitted that electrification will come to the corporate’s efficiency fashions, despite the fact that the brand new Dodge Durango SRT Hellcat, Dodge Charger SRT Hellcat Redeye, and Dodge Challenger SRT Tremendous Inventory haven’t any electrification in sight.

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“We’re very concerned with electrification, particularly for efficiency,” Kuniskis mentioned. “I feel it’s completely the way forward for efficiency, and it’s what will allow efficiency to exist amid [environmental] laws. I’m not going to say there’s no solution to keep away from it, as a result of I’m not it as one thing we need to keep away from. I feel it’s going to be the subsequent evolution, the subsequent step of even larger efficiency than something that we’ve seen up till this level. It’s going to open up large functionality.”

FCA already has a number of electrified autos in its portfolio, such because the Chrysler Pacifica Hybrid and the Fiat 500e. Like most electrified autos in the marketplace, these vehicles are extra targeted on effectivity than they’re efficiency, however as extra automakers begin to embrace electrification, it’s inevitable that electrical motors will quickly begin to complement inside combustion engines in a number of the business’s strongest autos.

Nevertheless, Kuniskis added that it isn’t but economically viable for FCA to go down this route.

“Proper now, electrification isn’t cost-effective. Let’s say you’ve gotten a trim that you just need to make into an superior electrified efficiency automobile, and also you’re going to promote 5,000 of them. There’s no solution to justify the expense to try this due to the price of know-how. When the price…comes down throughout the mainstream, now that opens up the door for the crazies.”

So then what can we anticipate from future electrified FCA fashions? Properly, seen as how Dodge for instance already has vehicles that put down greater than 700 horsepower, it’s doable that someday sooner or later, efficiency FCA merchandise might strategy the four-figure horsepower mark.



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