Lincoln will drop Continental after 2020 to focus on SUVs

The Continental is Lincoln’s solely sedan

The current Lincoln Continental sedan helped kickoff the renaissance at Ford’s luxurious division when it was unveiled, initially as an idea, on the 2015 New York Worldwide Auto Present.

Nevertheless, with dwindling gross sales and what seems to be a laser-like concentrate on SUVs at Lincoln, the Continental will probably be dropped after 2020. It is going to stay on sale in China for yet another yr earlier than the nameplate is retired.

“Lincoln is investing in progress
segments and the model will characteristic a full portfolio of SUVs, together with a completely
electrical car sooner or later,” Lincoln spokeswoman Anika Saldeda-Wycoco
advised Motor Authority in
an announcement Monday.

With the demise of the Continental, the Mustang would be the sole automobile model throughout the Ford and Lincoln lineups within the U.S. The remaining will probably be made up of SUVs, pickup vehicles and industrial autos.


And we might not see a successor to the present Continental, even in
the Chinese language market. Lincoln spokeswoman Angie Kozleski advised Detroit Free Press on Monday that demand for big
sedans was additionally shrinking in China, simply not on the identical fee as within the U.S.

The demise of the Continental
doesn’t come as an enormous shock. Continental gross sales in america got here in
at 6,586 items in 2019. That was down on the 12,012 items offered in 2017, the
present Continental’s first full yr available on the market.

Moreover, the Continental rides on Ford’s ageing CD4 platform, which within the U.S. can be discovered within the Ford Fusion, Ford Edge and Lincoln Nautilus. Manufacturing of the Fusion additionally ends this yr and there are rumors the Edge and Nautilus might go the EV route for their successors.

The Continental nameplate goes all the way in which again to the Lincoln Zephyr-based Continental which was developed on the request of founder Henry Ford’s son Edsel and launched in 1939. Manufacturing lasted till 1948 after which the nameplate went on an eight-year hiatus. There have since been 9 further generations of the long-lasting nameplate, together with the present one—which we’re hoping received’t be the final.

This text was initially printed by Motor Authority, an editorial accomplice of

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