Lucid Motors has revealed it will open 20 retail locations and service centers across North America by the end of 2021.
The electric vehicle manufacturer will refer to these outlets as ‘Lucid Studios’. Facilities set to open first will include a studio at Lucid’s headquarters in Newark, California, a Los Angeles Studio and Los Angeles Service Center in Beverly Hills at the same site previously leased by McLaren Beverly Hills, a San Jose Studio, Miami Studio, West Palm Beach Studio, New York City Studio, and a DC Metro Studio in Tysons, Virginia.
Lucid will adopt a direct-to-consumer model much like Tesla and offer “a digitally enhanced luxury experience tailored to each customer’s purchase and ownership preferences”. Customers will be able to visit a Studio in person, make their inquiries entirely online, or any combination of the two. Lucid says it selected locations with relatively small footprints in high-traffic areas.
“Just as the Lucid Air is meticulously designed and engineered to be a new benchmark in the luxury electric car segment, we designed Lucid Studios to be engaging, to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle,” chief executive and CTO of Lucid Motors, Peter Rawlinson said. “A Lucid Studio is a place for people to learn about our unique brand while supporting every facet of the customer journey.”
The long-awaited Lucid Air will premiere on September 9. We will have to wait until then to get finalized specifications, but understand the Air will be able to cover more than 400 miles (644 km) on a single charge while being able to sprint to 60 mph (96 km/h) in roughly 2.5 seconds and, in all likelihood, hit a top speed of more than 200 mph (322 km/h).