Firms are all the time seeking to market issues in ways in which communicate to the instances. Within the 1990s, the German producers promoted all their security improvements. Within the 2000s, Asian and European fuel-efficient efficiency was the excitement.
Nonetheless, we now stay in a world the place firms have to have interaction with a youthful, extra numerous viewers that likes noise, velocity, and motion to get their consideration.
And now… a extra Swedish strategy to that very same thought…
What makes this notably enjoyable is that Christian Von Koenigsegg, throughout the shutdown months that even a tiny operation like his needed to undergo, stored his workers engaged. By letting them script, forged, produce, movie, and edit this little ardour mission, and letting his check drivers unfastened in each Koenigsegg automobile and a good few Volvos.
And, in fact, the primary star is the Koenigsegg Regera. A 1,500 BHP hybrid-powered monster of a automobile that’s extraordinarily secure (1990s promoting) and fuel-efficient with a ton of efficiency (2000s advertising).
Mixing collectively a 5L V8, which might settle for a large number of fuels together with renewable E85 bioethanol, with three electrical hybrid motors to energy it, the automobile presently holds the world record for 0 to 400 to 0 KPH.
That is additionally partly as a result of the Regera has a constantly variable transmission, with one velocity, that removes the milliseconds and subsequent lack of being in the midst of the torque band that shifting requires.
As a lot as it’s a technical achievement, it does make one surprise… in what world is a Volvo capable of sustain with a Regera? Or was that simply Christian having a worrying daydream?