The covers were finally taken off the 2021 Ford Bronco yesterday and the initial response to the Jeep Wrangler-rival appears overwhelmingly positive.
In fact, the reservation site crashed soon after the Bronco’s unveiling and has been struggling to keep up with all the clicks. Those looking to secure an allocation for the new Bronco simply need to cough up a $100 deposit.
When we initially tried to enter the site, we were knocked back due to all the traffic. However, after waiting a minute or so, we did gain access. Once on the website, you can reserve any two- or four-door variant of the Bronco that you would like.
Kicking off the range is the ‘Base’ model priced from $28,500 in two-door guise and $33,200 as a four-door. Next up in the range is the Bronco Big Bend that is followed by the Black Diamond, Outer Banks, Badlands, Wildtrak, and First Edition variants. Reservations for the First Edition in both two- and four-door forms are already full.
There’s a very good reason why the Bronco First Edition has been sold out as just 3,500 examples are scheduled to be produced. First Edition models come loaded with all the available off-road performance parts, with prices starting at $60,800 for the Two-Door and $64,995 for the Four-Door.
If you do manage to place a $100 deposit on your desired Bronco variant, you can then choose your preferred dealership and in late 2020, the dealer will get in contact with you to help you place an order and configure your dream Bronco. Deliveries will commence in the spring of 2021.