The merger between FCA and PSA continues to move forward as the companies have announced the new joint entity will be called Stellantis.
Despite sounding like a drug designed to prevent pointless five year plans, the companies explained the name comes from the Latin verb “stello” which means “to brighten with stars.”
That’s an odd choice, but the companies stated “this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts.” So in essence, the stars have aligned.
Of course, the companies weren’t done talking up their new name as they said the “Latin origins pay tribute to the rich history of its founding companies, while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.”
FCA and PSA said the search for a name kicked off shortly after the merger was announced last year and will be used exclusively at the Group level to describe the corporate brand. That’s not surprising and neither is news that a Stellantis logo will be unveiled in the future.
The companies didn’t have much to say about the merger itself, but noted it is expected to be completed in the first quarter of 2021. Of course, that’s not guaranteed as the merger is subject to “customary closing conditions, including approval by both companies’ shareholders at their respective extraordinary general meetings and the satisfaction of antitrust and other regulatory requirements.”