Nissan has just lifted the curtain on its first-ever all-electric crossover, the Ariya.
Widely regarded as an anti-Tesla Model Y weapon, the 2022 Nissan Ariya is the brand’s first all-new global model in five years, one that symbolizes the automaker’s road to recovery. However, one should not expect wonders from the Ariya and Nissan is the first to acknowledge that.
The Japanese automaker has made no compromises when developing its new EV and that is reflected in its price. Developed from the get-go as an electric vehicle, the Ariya starts from around 5 million yen ($47,000) in Japan. It features the brand’s latest self-driving technologies and the new e-4ORCE dual-motor all-wheel-drive electric drivetrain.
That makes it more upscale than the Rogue SUV, Nissan’s top-selling global model known as the X-Trail outside North America, of which more than half a million units were sold last year in key markets. In comparison, initial sales plans for the Ariya are modest, according to a Reuters report citing people with knowledge of the matter. For the first full year of global sales, Nissan plans to sell just 30,000 units, two sources told the news agency.
This means the vehicle will do little to lift Nissan’s bottom line. “It’s a bit underwhelming,” said one source who was involved in the Ariya’s development, referring to the sales target. “Is this going to be a vehicle that brings a halo effect to the brand or not?” the source added.
Nevertheless, a third person said Nissan plans to produce 40,000 units in Japan in 2021, with production to be eventually ramped up to 100,000. That’s still way less than the world’s best-selling EV, the Tesla Model 3, of which over 300,000 units were sold last year globally. The Ariya will also be made in China, two people said. Sales of the Nissan Ariya will begin in Japan from mid-2021, with U.S., Europe and China to get the EV towards the end of the year, likely as a 2022 model.