FCA, PSA Choose New Name for Merged Company, It Sounds Like a Medication

Stellantis would be the identify of the brand new firm created by merging FCA and PSA. We’ll provide you with a minute to attempt to course of that. We’re nonetheless absorbing it ourselves.

FCA wasn’t an important identify within the first place, and took some getting used to, however at the least it was straightforward to say. Including PSA to that—so, FCA-PSA—could be an excessive amount of alphabet soup, although, and the corporations have too many giant manufacturers to easily combine into the company identify, and doing so could have triggered the “children” to combat over which of them the mother and father love most. The mixed firm will cowl FCA’s Chrysler, Dodge, Maserati, Fiat, Alfa Romeo, Jeep, and Ram manufacturers, and Peugeot, Citroën, DS, Opel, and Vauxhall from the PSA facet.

“Stellantis is rooted within the Latin verb stello that means ‘to brighten with stars.’ It attracts inspiration from this new and bold alignment of storied automotive manufacturers and robust firm cultures that in coming collectively are creating one of many new leaders within the subsequent period of mobility whereas on the identical time preserving all of the distinctive worth and the worth of its constituent components. Stellantis will mix the size of a really international enterprise with an distinctive breadth and depth of expertise, knowhow and useful resource able to offering the sustainable mobility options for the approaching many years. The identify’s Latin origins pay tribute to the wealthy historical past of its founding firms whereas the evocation of astronomy captures the true spirit of optimism, vitality, and renewal driving this industry-changing merger.” That’s the official assertion from FCA describing the selection, and we really feel extra confused for having learn it.

We knew a brand new identify was coming (the businesses started analyzing potentialities as quickly because the merger settlement was official), and we did not count on Chrysler or Fiat would once more be utilized—in truth, these are the manufacturers we expect have the best odds of being phased out altogether. However we did not suppose it could be this…bizarre, and the announcement led to an insane flurry of jokes in one of many MotorTrend Slack channels, together with references to knockoff area shuttles, home-bagged juicing machines, how Stellantis is each the official earth-side transport firm and official aspartame of House Power, and the way it appears like a dollar-store pores and skin treatment requiring an extended record of side-effect disclaimers. (“Ask your physician if Stellantis is best for you. Unintended effects could embody shedding of redundant automobile manufacturers, an ever-worsening case of crossoveritus in your Jeeps, and an irrational need to put in 700-plus-hp V-8s in most of your getting older lineup. Oh, and now you are French. “)

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