Nissan unveils more than new vehicle. It has new corporate logo


Nissan
Chief executive Makoto Uchida introduces new Ariya and Nissan logo | Nissan photo

While it was unveiling its new Ariya, its first all-electric crossover utility vehicle, Nissan also showed its new automotive logo.

“Symbolizing the company’s dedication to keep innovating for new generations of customers, it will adorn coming Nissan models as they’re introduced or refreshed,” the automaker said.

“The new logo looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation. The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.”

Meanwhile, it added, “The Nissan Ariya opens a new chapter in our history as we begin our journey of transformation in our business, in our products, and in our culture,” said chief executive Makoto Uchida. “It defines what matters to Nissan, represents what we stand for, and embodies the essence of who we are: a passionate, innovative challenger.”

A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.





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