Whereas it was unveiling its new Ariya, its first all-electric crossover utility automobile, Nissan additionally confirmed its new automotive brand.
“Symbolizing the corporate’s dedication to maintain innovating for brand spanking new generations of consumers, it’ll adorn coming Nissan models as they’re launched or refreshed,” the automaker mentioned.
“The brand new brand appears to the long run whereas staying proudly linked to the corporate’s wealthy heritage and custom of innovation. The corporate identify stays on the heart of the brand, speaking an immediately recognizable model that evokes previous milestones and reminiscences whereas additionally conveying evolution.”
In the meantime, it added, “The Nissan Ariya opens a brand new chapter in our historical past as we start our journey of transformation in our enterprise, in our merchandise, and in our tradition,” mentioned chief govt Makoto Uchida. “It defines what issues to Nissan, represents what we stand for, and embodies the essence of who we’re: a passionate, modern challenger.”