Sizzling Wheels and watchmaker IWC Schaffhausen have launched a 1:64 die-cast mannequin package deal that features a classic Mercedes-Benz 300SL inside a Euro Hauler Racing Truck within the 2020 livery of the IWC Racing Crew. Oh, and that is simply the primary joint effort by the 2 corporations.
Each automotive fanatic is conscious of Sizzling Wheels and the way it introduces every new era to the automotive gathering pastime, albeit on a smaller and cheaper scale.
As for IWC Schaffhausen, it was based in 1868 when an American watchmaker, Florentine Ariosto Jones, traveled from Boston to Switzerland and based the Worldwide Watch Firm in Schaffhausen.
“His visionary dream was to mix superior American manufacturing strategies with the craftsmanship of Swiss watchmakers to make the perfect pocket watches of his time,” the corporate reviews. “In doing so, he not solely laid the muse for IWC’s distinctive engineering method but in addition established the centralized manufacturing of mechanical watches in Switzerland.”
Since its founding, IWC Schaffhausen has pioneered the usage of titanium and ceramics in timepieces. It additionally “sources supplies responsibly and takes motion to reduce its impression on the surroundings, creating intrinsically sustainable timepieces which can be constructed to final for generations.
As well as, “The corporate prides itself in coaching its personal future watchmakers and engineers… (and) companions with organizations that work globally to help kids and younger individuals.”
The watchmaker has a “long-standing connection” with motorsports and its personal classic racing staff, that includes a classic 300SL pushed by David Coulthard, which led to the collaboration with Sizzling Wheels.
“We need to deliver our model to a lot youthful customers and see the curiosity for mechanical watches,” stated Christoph Grainger-Herr, the IWC chief govt.
IWC additionally lately launched a “Time Well Shares” initiative program that features free tutoring and a fund-raising effort for Save the Kids.