Cadillac makes ‘iq’ name styling official with Lyriq and Celestiq


It is no coincidence that the names of two upcoming Cadillacs, the Lyriq and Celestiq, finish with the identical two letters.

The model plans to present all of the automobiles in its pipeline names that finish with “iq” because it shifts from internal-combustion engines to electrical automobiles, Phil Dauchy, Cadillac’s head of worldwide model technique, told GM Authority.

Dropping the “CT” (for sedans) and “XT” (for crossovers) names the model adopted in 2014 “alerts that Cadillac is bringing a special sort of car to market, one which works in live performance with man, nature and machine,” Dauchy mentioned final week.

Though the alphanumeric strategy — meant to imitate the way in which German manufacturers title their automobiles — had loads of detractors, the brand new technique might disappoint these hoping Cadillac would carry again historic names such because the Eldorado and Fleetwood, which we at Automotive Information can verify don’t finish in “iq.”

The Lyriq, which is scheduled to make a digital debut Aug. 6 as the primary absolutely electrical Cadillac manufacturing automobile, received its title from the truth that Cadillac is essentially the most generally talked about model in tune lyrics, Dauchy defined.

The title Celestiq, in the meantime, was chosen extra for the way in which it sounds. The Celestiq, anticipated to reach in a number of years, will probably be a hand-built full-size electrical sedan. “Its dimension, presence and scale all connote the emotion related to the title,” Dauchy mentioned.



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