Cadillac's Push for New Naming System May Be an "-IQ" Test for Buyers

Cadillac’s Push for New Naming System Might Be an “-IQ” Check for Consumers


Whereas Common Motors has but to announce what different “-iq” names it has in retailer for Cadillac, the corporate just lately registered the Optiq and Symboliq (in addition to Cadillac Optiq and Cadillac Symboliq) marks with the Swiss Federal Institute of Mental Property. Admittedly, it is attainable Common Motors merely utilized for these logos to make sure no different firm did, and the American automaker has no precise plans to use the names to future Cadillac fashions.

Given Cadillac’s claimed dedication to its new naming construction, although, it’s miles extra probably the Optiq and Symboliq marks will adorn forthcoming autos from the model. If the Lyriq and Celestiq are any indication of what is to come back from Cadillac, then the Optiq and Symboliq might emerge as devoted battery-electric autos. However, it is attainable the names will seem on fuel-fed Cadillacs with inside combustion engines. Whether or not the Optiq and Symboliq characterize all-new fashions or merely updates of the model’s present alpha-numeric-badged merchandise shouldn’t be recognized in the intervening time.

We reached out to Cadillac for touch upon the Optiq and Symboliq marks, however have but to listen to again from a model spokesperson. Hopefully, we’ll quickly know if Cadillac merely trademarked these names as a Symboliq gesture towards, or as a real dedication to the Optiqs of, ditching alphanumeric marks for vocable monikers.



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