Mitsubishi has unveiled its new “Small however Lovely” marketing strategy which goals to chop prices whereas additionally bettering profitability.
Below the brand new plan, the corporate will focus on core areas and applied sciences.
This implies the automaker can be concentrate on the ASEAN area the place they’re best. Mitsubishi will even concentrate on hybrid, plug-in hybrid and four-wheel drive automobiles.
Additionally Learn: Mitsubishi Halts New Model Launches In Europe Indefinitely
Talking of automobiles, the corporate is planning a sequence of “cutting-edge fashions leveraging” applied sciences from alliance members Renault and Nissan. This may embody their semi-autonomous driving expertise and electrical powertrains. The corporate additionally revealed they’re finding out a joint Kei-car with Nissan and it might spawn an electrical variant.
Whereas the enterprise aspect of issues is fairly uninteresting, moreover the upcoming loss of life of the Pajero, the plan reveals particulars concerning the firm’s future product lineup. Particularly, the corporate confirmed an Eclipse Cross plug-in hybrid can be launched within the 2020 monetary yr. FY2021 will see the introduction of the new Outlander and an all-new EV for the Chinese language market. The latter is being collectively developed with GAC.
In FY2022, Mitsubishi will introduce a brand new Triton and Outlander PHEV. The plug-in hybrid will apparently have an additional refined powertrain.
Long term, the corporate will introduce a brand new Xpander / Xpander Hybrid and a redesigned Pajero Sport. The corporate will even launch two all-new fashions which seem like a small and huge crossover or SUV. Little is understood about these upcoming fashions, however Mitsubishi instructed some can be supplied with a next-generation diesel engine.
Simply final week, Mitsubishi Motors North America revealed plans to launch an up to date Outlander Sport this fall with extra normal tools. An upgraded Outlander PHEV will observe this winter with a “utterly new powertrain.”
The facelifted Mirage will arrive in America early subsequent yr and it’ll debut across the identical time because the facelifted Eclipse Cross. The redesigned 2022 Outlander will even be unveiled early subsequent yr and go on sale in United States in the course of the second quarter of 2021.