The media panorama is all the time altering, and that’s clear as soon as once more as Petrolicious has been acquired by a newly shaped firm referred to as Propulsion Media.
The brand new agency is being led by Pat Devereux who has served because the US editor-at-large for BBC Top Gear. The corporate can be being backed by Adrian Roche at Bennelong Capital.
There’s no phrase on the transaction worth, however Propulsion Media promised to “develop and spend money on all areas of the Petrolicious enterprise and proceed to increase the attain of the model into new territories and genres.” Additionally they made it abundantly clear that “Petrolicious founder, Afshin Behnia, and his spouse, Kika Vigo-Behnia, have left the corporate.”
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Statement from Petrolicious Founder Afshin Behnia: Dear Friends and Fans, I’m here to address my Facebook posts that have upset and angered so many members of the automotive community. I want to first state emphatically that I’m not racist in any way, it goes against my nature and values. When I saw George Floyd’s cold-blooded murder, I was sickened and outraged, just like you and everyone who believes in justice and fairness. This united all of us in purpose. We have put up with too many senseless murders because of systemic police abuse. Long before George Floyd, Breonna Taylor, Elijah McClain, Philando Castille, and many others were cruelly extinguished, I have been advocating for reforms like ending qualified immunity, demilitarization of the police, mandatory body cams, and other areas of inequality around tragic cases of racism. I believe our fight for justice is derailed when we loot, burn and destroy innocent lives. The Black Lives Matters movement is mainly good people who are protesting peacefully. My post was written out of frustration at seeing our pursuit of justice turn into senseless violence led by the actions of a few within their ranks, which I believe is causing to divide us. I absolutely realize that my poorly worded post was also divisive and did not acknowledge the good people of the movement and their positive contributions. I’m truly sorry for that. I’m sorry to have let down our fans, and I hope to be able to re-earn your trust. As an Iranian immigrant who came to the US during the time of the hostage crisis and heightened hatred for Iranians, I’m no stranger to racism. I am an unwavering proponent of every individual’s natural right to life, liberty, and the pursuit of happiness. Please also understand that my post was expressly my own and does not reflect Petrolicious or its employees or contributors. Afshin Behnia Founder & CEO
Whereas it’s not unusual for companies to be bought, they sometimes don’t implode as dramatically as Petrolicious. Afshin Behnia had been vocal on social media and these posts would come again to hang-out him after he turned his consideration to the Black Lives Matter motion and the protests following the death of George Floyd.
In a single put up, he requested “Who’s going to be courageous sufficient to name the BLM motion for what it’s? Home terrorism.” One other requested “Do unborn black lives matter?”
The posts began getting consideration and have been picked up by a number of websites together with Jalopnik. This precipitated lots of backlash for Petrolicious and Behnia was compelled to deal with the problem.
In a put up on the Petrolicious Instagram account, Behnia acknowledged his Fb posts “upset and angered … many members of the automotive neighborhood.” He went on to say he’s not racist and was outraged by Floyd’s “cold-blooded homicide.”
Behnia went on to say “I consider our struggle for justice is derailed once we loot, burn and destroy harmless lives.” He added, “My put up was written out of frustration at seeing our pursuit of justice turn into senseless violence led by the actions of some inside their ranks, which I consider is inflicting to divide us.”
The assertion did little to quell the backlash and, on July 10th, Behnia introduced “I’ve determined that it’s in the very best curiosity of Petrolicious, our followers, and its future purchasers, for me to step down and let new house owners carry Petrolicious ahead.” He adopted up a number of days in the past with a press release saying “I consider the brand new administration really understands and appreciates what Petrolicious stands for, and I’m very a lot inspired by their imaginative and prescient for the place they wish to take the model.”
Nevertheless, it stays unclear if followers will follow Petrolicious and its new house owners. Information from SocialBlade reveals views of Petrolicious’ YouTube channel plummeted final month and the variety of new subscribers has been falling since Could. In fact, a part of that may probably be caulked as much as the shortage of content material as their final add was from June 23rd.