Jaguar Land Rover Loses Trademark Battle Over The Original Defender In The UK

Jaguar Land Rover Loses Trademark Battle Over The Authentic Defender In The UK


Jaguar Land Rover has misplaced a courtroom battle within the UK to get the trademark rights for the form of the original Defender, permitting Ineos Group to go forward and launch the Grenadier off-roader.

The UK Mental Property Workplace discovered that the shapes Jaguar Land Rover wished to get trademarked weren’t distinctive sufficient, with a London courtroom dismissing the carmaker’s newest enchantment.

Learn Extra: Ineos Interested In Daimler’s Smart Factory In France, Puts UK Plans On Hold

INEOS Grenadier

Ineos Automotive has acknowledged the Land Rover Defender because the inspiration for the Grenadier, a go-anywhere 4×Four based mostly on a brand new ladder-frame chassis and suspension designed by Magna Steyr and utilizing BMW-sourced engines.

The decide supported the findings of the UK’s IP Workplace, which stated that whereas variations in design could seem vital to some specialists, they “could also be unimportant, or could not even register, with common customers”, as reported by Bloomberg.

Jaguar Land Rover stated in an announcement that they’re disenchanted by the ruling and that the unique Defender’s form has been trademarked in a number of different markets. Ineos is owned by billionaire Jim Ratcliffe, one of the outstanding backers of the UK’s exit from the European Union.

Ineos was supposed to construct the Grenadier in a brand new manufacturing unit in Wales, UK and set up one other facility in Portugal for the manufacturing of the physique and chassis. Nonetheless, the corporate has suspended these plans and is at the moment in talks with Daimler over shopping for the Sensible manufacturing unit in Hambach, France.

If a deal is reached, Ineos would scrap its earlier plans and use the French manufacturing unit as its sole manufacturing base.



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