Petrolicious automotive portal sold to new media company

Petrolicious automotive portal bought to new media firm

The Petrolicious emblem reveals its concentrate on classic sports activities vehicles and race vehicles

Petrolicious, finest recognized for its elegant movies that includes high-end traditional sports activities vehicles and their homeowners, has been acquired by the newly fashioned firm Propulsion Media, led by auto business media veteran Pat Devereux backed by Adrian Roche at Bennelong Capital, in response to an announcement launched Monday.

A multi-platform portal, Petrolicious was based and operated till lately by Afshin Behnia, and his spouse, Kika Vigo-Behnia, who’ve left the firm. Behnia was lately embroiled in controversy after posting feedback on Instagram that had been thought of racist. 

Propulsion Media says in its launch that led by Devereux, it “will develop and put money into all areas of the Petrolicious enterprise and proceed to increase the attain of the model into new territories and genres.”

Devereux has owned Antenna USA, which specialists in automotive, expertise and music advertising, for the previous 16 years and has been U.S. editor-at-large for BBC Prime Gear since 1993.

Roche stated the investing in Petrolicious was a straightforward resolution.

“With an enormous international neighborhood of engaged customers and world-class content material, Petrolicious has an important base to work from,” Roche stated. “We consider that that is only the start for this nice model.”

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