The automotive business’s shift to vans and SUVs appears unstoppable in the mean time, with U.S. carmakers specifically ditching their passenger cars at an alarming fee.
We reside in a time the place Ford and Buick will quickly not have sedans of their lineups following the production end of the Fusion and Regal, respectively. On the finish of the 12 months, Lincoln will be a part of them because the Continental shall be axed too, following the current discontinuation of the MKZ. As for Cadillac and Chevrolet, their sedan lineups get thinner with every passing 12 months.
So what does Toyota do, you would possibly ask? The precise reverse: conquer passenger automotive prospects left behind by U.S. carmakers. As an alternative of ditching passenger vehicles altogether, Toyota truly expands its choices.
The Japanese carmaker not too long ago introduced Nightshade Editions for the 2021 Camry SE and 2021 Avalon XSE, the Corolla Apex Edition, the Corolla Hybrid, in addition to AWD variations of the Prius, Avalon and Camry. There’s extra to return too, together with the second-generation Mirai hydrogen gasoline cell sedan that may launch later this 12 months.
Toyota USA’s Advertising Vice President, Cynthia Tenhouse, sees a brilliant future for the model’s passenger automotive lineup. “It’s wonderful how a lot of a requirement there nonetheless is for sedans. We’re anticipating a Four million-unit marketplace for sedans in 2020,” she mentioned. “We’re blissful to take as a lot of that market as we will. For us, it represents roughly 750,000 within the U.S. That’s greater than another OEMs promote altogether.”
Let that sink in for a second: out of two.1 million automobiles bought by Toyota in 2019 in the US, practically 770,000 have been sedans. Certainly this doesn’t appear to be a dying market phase, at the least not for Toyota.
Right here’s an much more compelling statistic cited by Tenhouse: in 2019, 31 p.c of Toyota’s sedan prospects got here again to buy one other. “These are fairly good odds for us. It’s clearly a phase we wish to be in,” Tenhouse added. Basically, Toyota retains making sedans as a result of its prospects need them.
Thoughts you, that in itself is just not sufficient because the carmaker says its sedans have to be vehicles folks wish to drive. For instance, a Camry purchaser has 17 totally different decisions, from V6, 4-cylinder, hybrid, all-wheel drive, TRD, XLE, XSE, and others. “We’re giving folks extra decisions inside every collection,” Tenhouse commented.
Electrification performs an enormous position in that as nicely, with Toyota pledging that each mannequin in its lineup may have an electrified model by 2025. The sedan lineup is sort of there, with the Prius, Camry, Avalon and Corolla providing electrified variants.