Update: Ford North America product communications supervisor Mike Levine advised us that: “This is an Imagine entertainment movie. We did not produce it. We provided access to our archives for the movie. And they were also allowed access to Ford World Headquarters but Imagine has produced the entire film.”
The 2021 Bronco is months away from launching, however the mannequin is a bonafide hit as Ford has already obtained greater than 150,000 pre-orders.
While most firms would name it at that, Ford has apparently determined to get bizarre. Really, bizarre.
As if the Bronco hasn’t already gotten enough attention, there’s a weird advertising marketing campaign to search out John Bronco. According to the teaser video, John Bronco was a “rodeo rider, a racing champion, a sex symbol and the greatest pitchman in history.”
As a few of you might know, John is wildly standard in Iceland. Thanks to certainly one of our followers, we have now these three adverts that appeared in Icelandic magazines to share.
However, John Bronco “mysteriously disappeared” in 1996 so there’s a hunt to search out him. Besides a documentary-style teaser, there’s a Facebook web page with memorabilia that includes the well-known pitchman.
Among the gadgets are a 1962 copy of Rodeo Sports News, a field of BroncO’s cereal and adverts the place John promoted the Bronco in Iceland. The web page additionally options previous Bronco footage and apparently actual details about basic Broncos.
That’s a variety of effort for a joke advertising marketing campaign, nevertheless it has been occurring for months underneath the radar. The web page was created on December 12th, 2019 and didn’t get a lot consideration till the video was retweeted by Ford’s North American Product Communications Manager Mike Levine. Of course, consideration doesn’t away imply reputation because the Facebook web page has simply 43 likes and 47 followers.
H/T to Roadshow