Video of the Day: Marketing debut of the 1966 Ford Bronco

Video of the Day: Marketing debut of the 1966 Ford Bronco

With all the eye Ford is getting with its new Bronco, the Video of the Day explores the advertising and marketing roots of the massively well-liked SUV. 

The introductory advert for the 1966 Bronco opens with a scene of rodeo bronc driving, then cuts to the Jeep-like doorless Bronco U13 Roadster being thrashed off street in tough Western nation. 

Bronco is proclaimed because the “first 4-wheel-drive sports car!”  Besides the Roadster mannequin, which was not a serious vendor and shortly discontinued, there may be the debut of the Sport Utility short-bed pickup, “a do-anything workhorse,” and the acquainted, best-selling Wagon.

A Bronco Roadster is proven bouncing over tough terrain

While the dramatic intonations of the overly enthusiastic announcer sound hackneyed as we speak, it did a lot to drum up curiosity in what would change into a robust entry for Ford. 

The off-roading motion is fairly spectacular as effectively, and positively received the juices flowing for back-country journey that translated into showroom gross sales.

Bob Golfen is a longtime automotive author and editor, specializing in new autos, collector automobiles, automotive tradition and the automotive way of life. He is the previous automotive author and editor for The Arizona Republic and, the web site for the SPEED motorsports channel. He has written free-lance articles for plenty of publications, together with Autoweek, The New York Times and Barrett-Jackson public sale catalogs. A collector automotive fanatic with a variety of information concerning the outdated automobiles that all of us love and need, Bob enjoys tinkering with archaic equipment. His present obsession is a 1962 Porsche 356 Super coupe.

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