With all the eye Ford is getting with its new Bronco, the Video of the Day explores the advertising and marketing roots of the massively well-liked SUV.
The introductory advert for the 1966 Bronco opens with a scene of rodeo bronc driving, then cuts to the Jeep-like doorless Bronco U13 Roadster being thrashed off street in tough Western nation.
Bronco is proclaimed because the “first 4-wheel-drive sports car!” Besides the Roadster mannequin, which was not a serious vendor and shortly discontinued, there may be the debut of the Sport Utility short-bed pickup, “a do-anything workhorse,” and the acquainted, best-selling Wagon.
While the dramatic intonations of the overly enthusiastic announcer sound hackneyed as we speak, it did a lot to drum up curiosity in what would change into a robust entry for Ford.
The off-roading motion is fairly spectacular as effectively, and positively received the juices flowing for back-country journey that translated into showroom gross sales.