Jaguar Land Rover felt so strongly about its possession of the form of its iconic Defender SUV that it employed former Ford Motor Co. design chief J Mays to current its case in courtroom.
Ultimately, JLR nonetheless misplaced.
The British automaker has been locked in a authorized battle with chemical large Ineos, which constructed a look-alike SUV after Land Rover discontinued manufacturing of the Defender in 2016.
Although Land Rover has rolled out a contemporary substitute for the Defender, it noticed Ineos’ plans as a menace to its heritage. JLR tried to register the form of the unique short-wheelbase Defender 90 and the longer Defender 110 as a trademark.
Ineos challenged the transfer and prevailed in courtroom final yr. Land Rover appealed however misplaced once more in March, the results of which was revealed only in the near past.
The firm stated it has not given up the battle however declined to say whether or not it will file one other enchantment.
“We will take whatever decisions we think are needed to protect our design,” a spokesman instructed Automotive News Europe.
Ineos has subsequently revealed the automobile that its proprietor, billionaire Jim Ratcliffe, referred to as the “son of Defender.”
Many of the Defender’s design options are current within the Ineos Grenadier, together with the clamshell hood, the alpine home windows within the roof and the flat windshield.
It was these options that Mays, who retired as Ford’s head of design in 2013, highlighted in a report for JLR that it used to plead its case within the unique October listening to.
Ineos, in the meantime, employed former Volvo and Austin Rover designer Stephen Harper, who, the enchantment abstract famous, identified that there have been many automobiles on the street that appeared visually much like the Defender. As an instance, Harper cited using clamshell hoods on the unique 1940s Willys Jeep and the Mercedes-Benz G-Class.