The United States is house to roughly 12,000 police departments patrolling numerous jurisdictions throughout the nation. According to CNBC, should you occur to see a police automotive in your neighborhood, odds are 50% or better that it’s sporting a Ford badge.
In reality, the Blue Oval has just about cornered the police car market, with 2018 figures pointing to a 63% market share, because of the extremely profitable Police Interceptor lineup.
While offering police forces with Interceptors isn’t a very massive a part of Ford’s marketing strategy, it’s a pretty essential one, in response to Guideouse Insights analyst Sam Abuelsamid.
Based on the Ford Explorer, the Interceptor utility vehicle is the best-selling police car in America, accounting for half of all new police automobiles bought. The success of the Interceptor Utility, in addition to that of different SUVs from rivals like GM, factors to a connection between the police and the passenger car markets.
In different phrases, SUVs are taking over from sedans and station wagons, a development that’s been ongoing within the civilian automotive marketplace for a while now.
So what does this must do with Ford? Well, in 1950, the Blue Oval seized a possibility and have become the primary carmaker to supply a devoted police bundle, debuting the Interceptor identify a yr later. Fast-forward 10 years and 58% of police automobiles used within the 50 largest U.S. cities had been Fords.
Later, the Chrysler Corporation would take management of the market because of its Dodge and Plymouth manufacturers, up till 1985. Then got here the Crown Vic and the Chevy Caprice, however as passenger automobiles began shrinking in measurement, the SUV grew to become the higher choice for a patrol car.
Last yr, Ford dropped at the market the primary pursuit-rated hybrid car within the type of the Interceptor hybrid, which totaled 19% of orders for the nameplate amongst legislation enforcement entities.
The video beneath will take you on a extra in-depth journey on the subject of how Ford obtained to the place they’re so far as this specialised section of the market is anxious.