It’s no secret that that the 2021 Ford Bronco poses a critical menace to FCA’s Jeep Wrangler, one of many group’s most profitable and enduring nameplates. But if this brochure, or pamphlet, for those who favor, which appears to have been made to coach Jeep’s salespeople, is legit, then it’s clear that FCA is getting ready to go on the offensive nicely earlier than the Bronco arrives out there.
It’s not identified if the paperwork that had been obtained by the Bronco6G forums had been created by way of FCA or independently by one in every of its sellers, nevertheless it’s fairly telling with Jeep successfully calling the Bronco an imitator as they are saying it’s the “sincerest form of flattery.”
The first web page gives some primary details about the Bronco, however rapidly notes Jeep has an intensive historical past that goes again practically 80 years. That’s in comparison with the Bronco which has been out of manufacturing for greater than 20 years.
The doc goes onto be aware a number of different “advantages” the Wrangler has together with a fold-down windshield in addition to choices similar to an influence tender prime and a limited-slip differential. It additionally makes notes higher visibility in addition to mirrors that keep on the doorways.
While many think about the latter to be a draw back, the doc says it’s a bonus as individuals gained’t rip their mirrors off when off-roading. Of course, many individuals go doorless extra usually than they go off-roading.
Speaking of off-roading, the pamphlet notes the Bronco’s crawl ratio of 94.7:1 isn’t out there with the V6 engine or 35-inch tires. If clients need these, they should accept a crawl ratio of 67.8:1 which is overwhelmed by each Wrangler Rubicon.
It then goes on to tout issues like a Jeep Wave membership, a extra off-road pleasant stable entrance axle and natural proprietor communities. The firm slams Ford concerning the latter as they mentioned the Blue Oval needed to rent a advertising and marketing firm to construct one for them. However, Bronco Nation states they’re an “independent enthusiast community and the first to be nationally recognized and certified by Ford.”
It can be famous that Jeep provides extra equipment and has a few fascinating variants on the horizon together with the Wrangler 4xe plug-in hybrid which shall be launched later this summer season. Another factor talked about is the Wrangler Rubicon 392 concept which previews a production model that’s slated to have a 6.4-liter V8 with 450 hp (336 kW / 456 PS) and 450 lb-ft (609 Nm) of torque.