Even when you do not spot the long-lasting Mercedes-Benz three-pointed star badge, you would possibly suppose each Sprinter van you see in America is, properly, a Mercedes. Well, they’re, besides once they’re Freightliners. Mercedes-Benz began promoting Sprinters within the States below the U.S.-based truck firm’s identify in 2001 (Daimler has owned Freightliner since 1981) however will now not achieve this after the 2021 mannequin 12 months. That leaves the Sprinter as a Mercedes-Benz and nothing else in America—as Benz’s tagline goes, the very best or nothing, proper?
Why no extra Freightliner Sprinter? Apparently, Mercedes was promoting way more Mercedes-Benz Sprinters than Freightliner variations. And with predicted slowdowns in gross sales and the form of financial actions that drive van purchases, Mercedes-Benz determined it was now not value it to certify and market a redundant, comparatively low-volume product right here. Here is the corporate’s assertion on the matter:
“We announced the following to Freightliner dealers: The management of Mercedes-Benz AG (“MBAG”), has decided to discontinue distribution of the Freightliner Sprinter product in the U.S. market at the conclusion of the 2021 model year. This decision was made after much careful consideration of a number of factors. Specifically, the high homologation costs for a single-market, low-volume product like the U.S.-only Freightliner Sprinter were central to this decision.”
Interestingly, when the Sprinter launched within the U.S., it was below the Freightliner identify, presumably as a means of ingratiating the decidedly European (tall, slender) van to American fleet patrons used to much less space- and fuel-efficient home vans and cautious of a flowery model identify enjoying within the powerful work-truck scene. (Never thoughts that Mercedes has performed within the truck, van, and commercial-vehicle areas for many years.) Customers have grown extra keen on the Sprinter usually, and gross sales are up for the precise Mercedes model, and never merely due to that candy three-pointed star. A Benz consultant notes Mercedes vans test the best bins for industrial clients, with low prices of possession, stable service, and fascinating security options. We dig the Sprinter for its buttoned-down dealing with, hauling capabilities, and—yes—its available carlike tech and safety features.