The GLS, Mercedes’ largest utility mannequin within the U.S. market, is also a revenue generator for the model. The GLE was the second-bestselling Mercedes mannequin within the first 9 months of the yr.
Whereas Tesla dominates the electrical automobile market at the moment, Mercedes should cope with a wave of competitors from conventional rivals, comparable to BMW, Audi and Porsche.
The brand new electrical Mercedes fashions serve twin objectives, stated Sam Fiorani, vice chairman at AutoForecast Options.
“Mercedes hopes the EQE and EQS utilities will take a big chew out of the electrical automobile and luxurious automobile markets concurrently,” Fiorani stated. “The fashions provide luxurious consumers the selection of dimension and worth whereas giving Mercedes an opportunity to revenue on EVs the place others have misplaced cash.”
Getting the EQ subbrand to market is the cornerstone of Mercedes’ marketing campaign to embrace electrification to fulfill stringent emissions targets, primarily in Europe and China. Plug-in hybrids and full-electric automobiles ought to account for greater than half of Mercedes’ gross sales by 2030.
The primary EQ mannequin scheduled for the U.S. market is the battery-powered model of Mercedes’ giant sedan, the S-Class. The electrical model of the sedan, to be in-built Sindelfingen, Germany, will arrive in U.S. dealerships subsequent summer time.
Mercedes deliberate to launch the EQ subbrand within the U.S. with the EQC compact crossover this yr, however that has been delayed. Mercedes declined to say when the EQC is scheduled to reach stateside.
Final week, Mercedes additionally supplied manufacturing timelines for different EQ fashions:
- The EQA crossover will likely be in-built Beijing subsequent yr. Manufacturing of the SUV is underway in Rastatt, Germany.
- The EQB crossover will begin manufacturing in Kecskemet, Hungary, and Beijing subsequent yr.
- The EQE sedan will likely be produced in Bremen, Germany, in 2021 and in Beijing quickly thereafter.
Mercedes is also bringing electrification to its commercial-vehicle lineup. This month, the automaker confirmed it is going to convey the subsequent era of its eSprinter van to the U.S. It is going to be constructed on a brand new EV platform and be supplied in two wheelbase sizes and with three battery choices.