All-digital format puts CES to the test

All-digital format puts CES to the test


 

French electronics and seating provider Faurecia, which outlined its partnership with Microsoft on the present in 2020, will not be exhibiting this 12 months, mentioned a spokesman.

One other French provider, Valeo, which demonstrated its eDeliver4U autonomous, electrical supply bot final 12 months, additionally will not exhibit.

Shapiro mentioned exhibitor participation ebbs and flows even in regular years, however the digital occasion offered some challenges.

“Generally the workflow of the corporate is such they could not pivot to even cope with the digital factor as a result of it is a completely completely different talent set,” Shapiro mentioned. “As a substitute of getting a bodily exhibit presence, it’s important to do one thing completely completely different and picture what you are doing.”

Microsoft Corp. is producing the digital present, and Shapiro, a gentle presence on the CES stage, will run issues not from Las Vegas, however from Microsoft’s headquarters in Redmond, Wash.

“Our philosophy was that we weren’t going to do the whole lot,” Shapiro mentioned. “We’ll do a number of issues very effectively. And that is what our purpose is. We wish an excellent search engine. We wish connectivity. We wish folks to have a personalised expertise. We wish to do issues completely proper in a method that is smart and has everybody that is investing have a productive, priceless expertise.”

Not solely has the present been reworked because of the pandemic, the developments in mobility and transportation that will usually be showcased there have shifted. One instance is waning shopper curiosity in shared rides.

“There’s a variety of impacts on the transportation world that come out of COVID which can be nonetheless being felt,” he mentioned. “However I feel in the long term, they will be constructive.”



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