With EQA, Mercedes challenges Tesla, VW in compact EV segment

With EQA, Mercedes challenges Tesla, VW in compact EV segment

FRANKFURT — Mercedes-Benz hopes to rekindle curiosity in its slow-selling full-electric automobiles with the EQA, which is able to compete with battery-powered compact vehicles such because the Tesla Mannequin three and VW ID3.

Mercedes describes the EQA as an “city entry mannequin” focused towards younger, city clients.

Advertising and marketing and gross sales chief Britta Seeger touted its “sustainability, versatility and recent look.”

The EQA can speed up from zero to 100 kph (62 mph) in 8.9 seconds and has a high velocity of 160 kph (99 mph).

The small utility automobile is being launched because the EQA 250 with a spread of 426 km (265 miles) below the WLTP take a look at commonplace. Output is rated at 140 kilowatts or 188 hp.

Extra variants together with all-wheel-drive fashions with greater output and longer ranges will comply with, together with a model with a spread of greater than 500 km, Mercedes stated.

The EQA 250 will go on sale in Europe on Feb. 4, with costs beginning at 47,541 euros ($56,300) in Germany, excluding authorities EV incentives.

Mercedes didn’t disclose when the EV will go on sale in different markets such because the U.S. “We’re concentrating our focus initially on Europe,” a spokesman stated.

The EQA is predicated on the GLA gasoline-powered crossover.

“The EQA proves that, by utilizing a tried and examined structure, it’s potential to attain a wonderful compromise between efficiency, prices and time to market,” Mercedes-Benz Vehicles operations chief Markus Schaefer stated in a statement on Wednesday.

The EQA joins Mercedes’s different full electrical automobiles — the EQC midsize crossover and the EQV minivan, which had 2020 international gross sales of 20,000 and 1,700, respectively.

Mercedes modified the underpinnings of the GLA to cut back upfront investments and save time in comparison with constructing an electrical hatchback from scratch. It is a trade-off that always comes on the expense of battery vary and price effectivity in manufacturing.

EV gross sales took off in Europe final yr as carmakers scrambled to satisfy European Union CO2 emissions targets. Gross sales obtained a lift from subsidies included in financial stimulus measures rolled out in France and Germany, specifically.

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