Organizers of Germany’s prime auto present, the IAA, plan to stage digital and real-world actions because the occasion continues to wrestle to draw overseas automakers amid the COVID-19 pandemic.
German automakers Volkswagen Group, BMW and Daimler will participate within the present, which takes place in Munich from Sept. 7 to Sept. 12.
Frankfurt was the IAA’s host metropolis for nearly 70 years however the VDA has picked Munich for this yr’s occasion.
To date solely a handful of non-German automakers, together with Ford, Hyundai and Chinese language manufacturers, have mentioned they are going to be current. Different main automobile corporations together with Toyota, Renault and Stellantis, which incorporates PSA Group and its Germany-based Opel model in addition to Fiat Chrysler, haven’t dedicated to being current.
Which means time is working out to make the present a very worldwide occasion with international attraction.
Organizers will place extra emphasis on digital actions in case journey continues to be disrupted in September by measures to manage the coronavirus.
“We’re planning it as a hybrid occasion — half digital, half bodily with acceptable hygiene ideas,” mentioned Tobias Groeber, of Messe Muenchen, which operates Munich’s commerce truthful grounds at Riem, the place the present will likely be held.
Germany’s auto affiliation, the VDA, which organizes the present, believes a hybrid occasion might have benefits.
Digital occasions will enhance the present’s attain and “make it extra enticing for exhibitors and guests,” mentioned the VDA’s head of communications, Lutz Meyer. Automakers could have the chance to ship advertising messages to their goal teams by way of textual content, photos and video on numerous digital channels, Meyer mentioned.
Amongst confirmed attendees are Volvo’s new Polestar EV model, though Volvo itself will skip the occasion, and Chinese language manufacturers Nio, SAIC, Nice Wall’s Wey and Xpeng.
Suppliers Robert Bosch, Continental, Faurecia and ZF Friedrichshafen are additionally amongst corporations collaborating.
This yr’s IAA will broaden its focus past vehicles to cowl types of particular person mobility, together with so-called “holistic mobility” the place all highway customers are networked.
The World Biking Discussion board is a companion and a number of other well-known bicycle producers have confirmed their attendance.