The all-electric Lotus Evija hypercar has been acknowledged within the prestigious Worldwide Design Awards (IDAs), profitable the ‘Product Design of the 12 months’ class.
Established in 2007 by a bunch of main worldwide designers, visionaries, and entrepreneurs as a response to an absence of pure design awards of their area, the IDAs have a really world profile. They have a good time good and sustainable multi-disciplinary designs, selling excellent creativity whereas uncovering rising expertise.
The award was introduced to Lotus after being chosen by a panel jury representing every of the 5 numerous IDA disciplines – Structure, Trend, Inside, Product, and Graphic Design. The jurors evaluated entries from greater than 80 nations, every exhibiting the very best requirements of design. The Evija was honored for its breathtaking means to stretch the boundaries of automotive design.
Members of the IDA jury commented that the Lotus Evija “paves a approach in direction of a extra sustainable future while embodying an distinctive aerodynamic aesthetic”, and that “its seductive fashion elevates the Evija to be the world’s most premium sustainable automobile”.
The Lotus Evija was constructed with a easy purpose – to be absolutely the pinnacle of world-class engineering and essentially the most highly effective efficiency automobile ‘For The Drivers’. It harnesses Lotus’ technical experience, fine-tuned over greater than seven a long time, to create a masterclass of automotive excellence.
Russell Carr, Director of Design, Lotus, stated: “Everybody at Lotus is honored to obtain this award. The Evija is an extremely essential automobile for Lotus; it’s impressed by our modern previous and is the last word assertion of intent for our bold and thrilling future. It additionally units the usual for a brand new Lotus design language.”
To have a good time the IDA award, Lotus has launched a set of latest pictures of the Lotus Evija. Shot on the streets of London previous to the present UK lockdown restrictions, they reveal each aspect of the hypercar’s beautiful design.
From the Lotus Vehicles press launch (Hethel, UK – 11 February 2021)