World gross sales for Lamborghini reached a record-setting 4,852 models through the first six months of 2021, and it appears they aren’t slowing down any time quickly, with the order e book already stuffed for the subsequent ten months or so, till April 2022, so in case you’ve been occupied with shopping for a model new Lamborghini, now is likely to be the time since you’ll be a protracted wait earlier than taking supply of your Raging Bull.
When in comparison with gross sales in 2020, this yr reveals a 37% enhance in numbers, and even once we check out the 2019 figures, they’re nonetheless 6.6% forward of that too, making 2021 yet one more record-setting yr, Automobili Lamborghini SpA appears to be making a behavior of breaking their very own gross sales data nearly yearly, and in the event that they preserve this momentum going, Lamborghini is ready to succeed in about 10,000 models by December, which might actually be spectacular, to say the least.
Let’s check out earlier years, about 25 years in the past, in 1996, manufacturing was a complete of 211 models of the Lamborghini Diablo, and that quantity didn’t actually develop an excessive amount of over the subsequent years, by 2002 there have been nonetheless solely 424 automobiles leaving the manufacturing facility gates at Sant’Agata, take into accout at the moment Audi AG already acquired Automobili Lamborghini SpA. A giant leap in numbers got here for 2003, with a complete of 1,305 models of the model new Murciélago at the moment, and that development saved going for some time with 2,430 models in 2008, however 2009 would develop into a catastrophe yr for Lamborghini, gross sales dropped significantly and only one,515 models had been constructed, 2010 was even worse with one other drop, this time to 1,302 … at the moment the mannequin line-up was Murciélago, Gallardo, and the Reventón restricted version mannequin.
With the introduction of the Lamborghini Aventador in 2011 issues received rotated, it could develop into apparent the Aventador grew to become an especially vital mannequin to maintain Lamborghini going, and gross sales began to select up once more, rising yr on yr from 1,602 models in 2011 to 2,530 in 2014, when one other milestone automobile was launched, the Lamborghini Huracán that boosted gross sales in 2015 to three,245, a quantity that will greater than double to eight,205 models by 2019, with all the difficulty we had in 2020 gross sales dropped 9,45%, nevertheless it appears 2021 will greater than make up for that non permanent lapse in development, and with Lamborghini introducing a fourth mannequin within the line-up after 2025, I’m assured we’ll be seeing properly over 10,000 automobiles per yr being constructed inside a number of years.
President and CEO Stephan Winkelmann commented: “This distinctive result’s a double affirmation for us. It’s proof of the solidity and power of this model, which is having fun with rising enchantment regardless of a interval of steady challenges and uncertainty. It additionally endorses the optimistic reception to our new industrial plan for future electrification of our product vary, during which we are going to make investments over 1.5 billion euros by 2024. Lamborghini’s course is ready for a interval of nice transformation, the place technological innovation and sustainability will go hand in hand with a give attention to most product efficiency and loyalty to the model’s DNA.”
When you would possibly count on all the rise in gross sales is because of the Lamborghini Urus, it’s not, the truth is, all three fashions have seen elevated gross sales figures, naturally, the Urus Tremendous SUV makes the biggest contribution to those figures with 2,796 models, a rise of 35% over final yr, however the Lamborghini Huracán remains to be promoting very properly, particularly for the reason that up to date EVO and EVO RWD mannequin, from January to June 2021 we’ve seen 1,532 V10 Lamborghini being delivered, a 46% enhance, and with the Huracán STO beginning to be delivered proper now I assume we’ll see shut to three,000 Huracán if no more by the top of this yr.
With a worldwide community of 168 official sellers in 51 markets, the gross sales are about equally unfold over America, EMEA, and Asia-Pacific, with the US being the chief when it comes to numbers with 1,502 automobiles, China, Hong Kong, and Macau collectively accounted for 602 Lamborghinis in complete whereas Germany obtained 391 automobiles, the UK 318, Japan 258, a complete of 226 Lamborghinis had been shipped to the Center East and their native market in Italy was nonetheless promoting 197 automobile throughout this six month interval.
Even the flagship mannequin, often a reasonably slow-selling mannequin, managed to extend gross sales by 21% to a complete of 524 models through the first half of 2021, and whereas they’re nonetheless constructing the ultimate examples of the Aventador SVJ and Sián, manufacturing of the Sian Roadster will begin quickly, after which we’ll be seeing the newest mannequin, the Aventador Ultimae, on the meeting line later this yr, being a restricted version mannequin with 350 Coupe and 250 Roadster, that solely represents just a little over six months of manufacturing at Sant’Agata … which makes me marvel … what’s subsequent?
There’s a rumor we’ll be seeing one other restricted version mannequin being unveiled in August, throughout Monterey Automotive Week, and if the whispers are proper, this will likely be an homage to the Countach that’s celebrating her 50th anniversary this yr, priced at $3,000,000 every with a manufacturing run of 112 models to characterize the LP112 inner code for the Countach again within the Seventies, energy will doubtless come from the Sián setup, so the NA V12 mixed with electrical motors for a mixed energy output of 819 hp, or extra … however nothing is official but, we’ll have to attend a number of extra weeks to see the newest and best from Sant’Agata to be unveiled.